From over at AdWeek comes this fun movie advertisement for digital screens in Australia.
"You’re trudging down a busy sidewalk, minding your own business, when suddenly the sky is torn apart by lightning, cars and lampposts are hurled across the street by the wind, and a tornado starts heading your way.
If you’re guessing it’s only an ad—you’re right.”
Read more HERE
From the folks over at The Drum comes this article about the role a majority of polled CEOs feel that DOOH plays in increasing their brand’s awareness…
"Digital out of home (DOOH) advertising is the best method after TV for advertising, CEOs believe, according to a survey conducted by Censuswide.
While 74 per cent of CEOs asked said that TV was their favourite method of advertising, 60 per cent said there are specific DOOH sites around London they view as ‘must have’ when it comes to their brand or company’s media plan.”
Continue reading HERE
From over at Invidis come this article about the growing sizes of display screens and what it means for the industry…
”The industry still remembers the time when Panasonic introduced “the beast” in summer 2006. At that time the Panasonic plasma featured an unbelievable large 103” (2,62m) Display. The larger than life displays were the hippest display available for a hefty 70k USD sticker price. Unfortunately with size came weight. More than 215 KG without stand meant moving them around required heavy equipment. The first buyers were actually consumer – a couple of dentist in Germany. Panasonic delivered the first displays with a mobile crane. Installation required to take out some of the windows, blocking the street for the mobile crane and a minimum of four staff to fix the monster on site. In 2009 we stumbled across one factory-fresh 103” Panasonic at the local Media Markt for 39.999 EUR.
But since then lots has changed….”
Read more right HERE
Do you know the 10 Commandments of outdoor advertising? If the answer is ‘no,’ then here they are as told by the folks over at TheHangline.com…
1 Thou shalt not use more than 7 words.
This is hard, I know. But not a single driver in the world will be able to read much more. Even if the billboard is at a stop light, people won’t even want to read it if you have more copy than this.
2 Thou shalt not use irrelevant images.
Your dog doesn’t belong on a billboard just because you think he’s cute. Only use images that help set a tone or illustrate your concept. And unless there’s a really good reason, you don’t need to be on a billboard. I’m not going to choose you as my real estate agent just because I saw your face 14′ tall.
3 Thou shalt not use bright crazy colors inappropriately.
These colors have their place in some ads, but more often than not, they’re misused. As if pure yellow backgrounds are really going to make people look. Ads get attention because they’re based on a solid strategy and well-designed, not because you use bright colors. In fact, relying on obnoxious colors can damage your image and make you look like a sleazy used car salesman.
To find out the remaining 7, click right HERE to head over to TheHangline.com
With Art Everywhere now taking on the US, here are a few of our favourites from across the pond. Check out the final 58 artworks currently splashed across 50,000 ad spaces here.
From the folks over at Screen Media Daily…
"Global Revenue for Digital Place Based Networks Grows 8.4% in 2013; Strong Gains By Transit and Healthcare
STAMFORD, CT — Digital out-of-home (DOOH) media will continue to see double-digit growth, according to the latest forecast by PQ Media. PQ Media’s latest report, Global Digital Out-of-Home Media Forecast 2014-18, found that key indicators for the first-half of 2014 are pointing to accelerated growth for DOOH media of 11.3% by year’s end. DOOH advertising spending has been boosted by a combination of global economic momentum, two sporting mega-events, and increased healthcare, political, and transit advertising spending.
According to PQ Media, both developed and emerging markets stuttered in 2013 due to challenges posed by debt issues, asset bubbles, political tensions and slower economic growth. Digital out-of-home (DOOH) media operators defied the economic and political headwinds worldwide grinding out a 9.3% revenue gain to $8.86 billion in 2013. These issues filtered down to ad-driven media, which also faced tough comparisons with 2012 as a result of the even-year boost from pivotal sporting and political events. Roadside digital billboards and cinema-based video networks, the two largest location categories, were the most affected verticals in 2013.”
To read more of this in depth article, click right HERE
For something fun!
The modern customer is constantly evolving. Her demands, tastes and preferences are changing on a dime, largely due to her increased dependency on technology.
With e-Commerce and mobility becoming more central to consumers’ everyday lives, retailers need to rethink their engagement…
From the folks over at Digital Signage Today comes this interesting piece…
”This business was on a very busy road and at a railway intersection so they frequently had a captured audience just sitting outside their showroom, making it a perfect location for an LED sign. Being in the industry, I have an avid interest in how businesses are using digital technology, so I sat watching the screen for a number of minutes only to find I couldn’t read most of the messages. The images were distorted and had obviously not been made to suit the screen resolution. The fonts were so tiny I could not read them from across the road, the design was much too busy for an LED sign and the transitions too fast for me to read regardless.
”This is a clear example of what NOT to do…
“Here are my top tips for anyone considering using any type of digital technology in their business:
1. Think like a consumer and put yourself in their shoes - Before you implement digital technology, literally look at it from your consumer’s point of view to see what is working well, not working and where there is missed opportunity…”
Read more of this in-depth article right HERE
Digital Billboards Provide Severe Weather Alerts. Storms and natural disasters can happen in an instant, often leaving people with just minutes to prepare by seeking shelter. A new partnership announced today enables the Polk County Emergency Management Agency to leverage the real-time power of digital out-of-home media (DOOH) media to communicate vital safety and disaster preparedness information to protect citizens and visitors to Des Moines during emergency circumstances.
Now, when the National Weather Service alerts Polk County Emergency Management to imminent severe weather, including; tornados, flash floods or storms with 70+ mile per hour winds, Clear Channel Outdoor-Des Moines’ 29 digital billboards will broadcast life-saving alerts within seconds. As a multi-platform media company, Clear Channel will also support community safety by using the billboards to ask citizens to tune in to Clear Channel Radio station 1040-AM WHO for more emergency updates and preparedness information.
Polk County EMA safety experts enlisted Clear Channel’s support to broadcast real-time emergency updates and safety information to people while they are out and about to help save lives. Clear Channel’s digital billboards reach nearly 90 percent of adults weekly across Polk County, they serve as one of the most powerful broadcast mediums available to support the County’s efforts.
In every market across its U.S. footprint, Clear Channel Outdoor is supporting local, state and federal agencies with out-of-home public safety campaigns. In addition to local safety agencies like Polk County EMA, this includes the FBI, U.S. Marshals and AMBER Alerts for missing children. Clear Channel Outdoor’s digital media alert system, like the one Polk Co. will leverage, was used by the Massachusetts Emergency Management Agency in a multi-staged response to the 2013 Boston Marathon Bombing.
Read more about digital billboards on ScreenMedia Daily